Case: employee Engagement on the starting blocks

May 21, 2024
1
 min read

How the Chief Employee Engagement Officer found the answers she needed.

Situation

A secondment as Chief Employee Engagement Officer had sounded like a great way to get back into the organisation after a year’s sabbatical.

She had got the employee survey results and then realised that all it told her was that something was wrong. The data told her one region was worse than the rest. She could see the dimension that was the problem – vision and leadership. But she was none the wiser when it came to what had caused it or what it would take to fix the problem.

Approach

She decided to meet her friend Steve for lunch as planned and think about it later. He worked in one of the banks a couple of blocks away and was full of how he had just nailed the new recruitment campaign for Millennials – based on the online Synthetron discussion he’d run with final year undergraduates in the top universities.

Intrigued, she made a note of the name and looked them up when she got back to the office.

Discovery

Just four weeks later she had all the answers she needed. Synthetron had got straight onto the job and suggested the right questions.

Then they helped her design the invitation, after which they presented the results back in a clear, focused way.

The board had especially liked the sharp two page summary that told them the key insights and what to do about them. Now she just had to get on and implement everything!

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How the Chief Employee Engagement Officer found the answers she needed.

Situation

A secondment as Chief Employee Engagement Officer had sounded like a great way to get back into the organisation after a year’s sabbatical.

She had got the employee survey results and then realised that all it told her was that something was wrong. The data told her one region was worse than the rest. She could see the dimension that was the problem – vision and leadership. But she was none the wiser when it came to what had caused it or what it would take to fix the problem.

Approach

She decided to meet her friend Steve for lunch as planned and think about it later. He worked in one of the banks a couple of blocks away and was full of how he had just nailed the new recruitment campaign for Millennials – based on the online Synthetron discussion he’d run with final year undergraduates in the top universities.

Intrigued, she made a note of the name and looked them up when she got back to the office.

Discovery

Just four weeks later she had all the answers she needed. Synthetron had got straight onto the job and suggested the right questions.

Then they helped her design the invitation, after which they presented the results back in a clear, focused way.

The board had especially liked the sharp two page summary that told them the key insights and what to do about them. Now she just had to get on and implement everything!

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