Get essential insights for developing a product by the involving a large group of stakeholders or customers

Use online dialogues to conduct efficient research among a representative target group, get in-depth and validated insights into key product features. Respondents validate the answers among themselves, which leads to a validated and nuanced picture.

Helping leading organizations
discover what matters the most
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Get efficient insight into what a representative sample of a target group really thinks

Doing research efficiently among a representative target group
With an online dialogue session that takes place for everyone at the same time, we can efficiently conduct research among a representative target group. This provides efficient insight into what a representative group really thinks.
Deep and validated insights of the customers you do speak to
Through interactive conversations based on open questions where the answers are validated and weighed by other customers, we can gain deep and validated insights.
Simple research design ensures a short and efficient process
Our interactive setup through online dialogues encourages potential customers or stakeholders to actively contribute ideas about product aspects or features. This provides a nuanced view of product aspects that were conceived and validated by potential customers or stakeholders, which ensures wider acceptance and feasibility of the proposed solutions.

See how it works

1. Read the question

This can be an open question or a poll question

2. Answer the question

Participants write one or more answers to the question

3. Read and vote on other ideas

Messages are shared with other participants

4. Messages with high support go 'viral'

High-voted messages go viral

5. Respond or nuance messages

Uses “+” to nuance other users' messages

Frequently asked solicit

What makes Synthetron different from an online survey?

In the Synthetron software, all written messages must be reviewed by other participants. The messages are first sent to 4 other participants; if they strongly agree, the message goes' viral 'to other participants in steps.

Because participants review each other's messages, they provide each other with answer options, so you get a much more complete picture than with ordinary open questions in a survey.

Why does it have to be anonymous?

In almost all dialogues, there are things that are not easy to say in a group conversation. Maybe because they're critical, controversial, or just feeling a little bit embarrassing. We know from experience that anonymity improves the truth and depth of dialogue.

Can Synthetron handle multi-language dialogues?

Absolutely! Synthetron is a global platform that supports multi-language dialogue. Currently, our platform is available in the following languages:
- English
- Spanish
- Dutch
- French
- German
- Danish
- Polish
- Italian
- Russian

Is Synthetron suitable for every group size?

We've had discussions with 6 participants, but they work best if you have more. 30 is a good minimum number to aim for, although smaller groups also make sense when discussing sensitive topics.

How does Synthetron ensure data privacy and security?

We do not store any personal information. For our software to work, we generate a unique ID for each user that is completely random, and we store a cookie on your device. This is to ensure that if you lose the connection, you can pick up where you left off.

Is anonymity guaranteed?

All participants receive a random identification code by the system. We don't know who someone is. What we do know is what each code number (a single anonymous participant) did, so we can look for patterns related to segments.

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