Positioning research among a large group of stakeholders to determine brand position and added value

Use interactive online dialogues where responses are validated by other stakeholders. This gives you in-depth and validated insights from employees and other stakeholders, more nuanced insights from a group, and insight into the group's consensus.

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discover what matters the most
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Use the knowledge and insights from a large group of stakeholders to determine brand position and added value

Get in-depth insights into perception and knowledge from stakeholders
With interactive online dialogues where answers are validated and weighed by other respondents, you get in-depth insights. This provides a nuanced and complete overview of the perception of the group of stakeholders involved.
Feed efficient, large-scale and unbiased research from
With Synthetron online megafocus groups that take place simultaneously for all participants, you get efficient insights into what people really think and ignore a possible bias.
Insight into key opinions in a ranked list
With an online megafocus group with Synthetron with functionality to widely understand a group's key opinions and consensus in a ranked list. Involve a broad and diverse group in terms of content and gain insight into the group's perception.

See how it works

1. Read the question

This can be an open question or a poll question

2. Answer the question

Participants write one or more answers to the question

3. Read and vote on other ideas

Messages are shared with other participants

4. Messages with high support go 'viral'

High-voted messages go viral

5. Respond or nuance messages

Uses “+” to nuance other users' messages

Frequently asked solicit

What makes Synthetron different from an online survey?

In the Synthetron software, all written messages must be reviewed by other participants. The messages are first sent to 4 other participants; if they strongly agree, the message goes' viral 'to other participants in steps.

Because participants review each other's messages, they provide each other with answer options, so you get a much more complete picture than with ordinary open questions in a survey.

Why does it have to be anonymous?

In almost all dialogues, there are things that are not easy to say in a group conversation. Maybe because they're critical, controversial, or just feeling a little bit embarrassing. We know from experience that anonymity improves the truth and depth of dialogue.

Can Synthetron handle multi-language dialogues?

Absolutely! Synthetron is a global platform that supports multi-language dialogue. Currently, our platform is available in the following languages:
- English
- Spanish
- Dutch
- French
- German
- Danish
- Polish
- Italian
- Russian

Is Synthetron suitable for every group size?

We've had discussions with 6 participants, but they work best if you have more. 30 is a good minimum number to aim for, although smaller groups also make sense when discussing sensitive topics.

How does Synthetron ensure data privacy and security?

We do not store any personal information. For our software to work, we generate a unique ID for each user that is completely random, and we store a cookie on your device. This is to ensure that if you lose the connection, you can pick up where you left off.

Is anonymity guaranteed?

All participants receive a random identification code by the system. We don't know who someone is. What we do know is what each code number (a single anonymous participant) did, so we can look for patterns related to segments.

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