Who we are. Join the game as a Synthetron participant.

Who we are

> 250
Clients helped
> 1000
> 100,000
> 40
Countries used it

For more than 10 years we have been dedicated to harvesting the best ideas and strongest opinions in organisations.
With our unique crowdsourcing online dialogues. To discover insights that help you move forward.

We are Synthetron

Our purpose is to enable organisations at all levels to move forward by leveraging the wisdom of the crowd

We believe in the wisdom of the crowd. That the collective opinion of a group of individuals can be surprisingly good and can help shape better decisions.

But we know it’s not easy to get to the heart of the matter. Organisational and communication barriers can stop excellent ideas or valuable insights from reaching decision makers in a timely and convincing fashion.

That’s why we exist. To help decision makers like you in complex organisations harvest the full potential of the wisdow of the crowd. By providing a platform to listen. To get frank, focused feedback. And by enabling bottom up analysis.

And that’s why we called our company Synthetron – the SYNTHesis of TRONS (things).

We are all business experts with years of experience. There to help you get what you need to move forward.

Our Journey

We started discovering answers through crowdsourcing before the term was invented – back in 2005.

Inspired by the observation that the decision making process is often missing valuable input, Paul Verhaeghe, former director of McKinsey, Baldo Faieta, mathematician from Carnegie Mellon University and Joanne Celens, ex Shell international manager created the Synthetron solution which uses the Internet to enable structured discussions with large groups.

Since then we have helped more than 250 clients regularly gain valuable insights from their stakeholders – employees, citizens or customers – and used on topics such as culture & change management, strategy development, employee satisfaction or citizen engagement.  We have engaged more than 100,000 employees, citizens, customers  in over 1000 online dialogue sessions (small and very large) in 14 languages and more than 40 countries.

We have also been working hard to learn from everything we do. We invest ongoing  to keep improving our platform with new technology to bring new features & new analysis frameworks, benchmarks and reporting methods, higher scaling and to improve the user interface.

Our Synthetron values

A passion for connecting
We know that bringing together groups of people in a safe space has a magic in it, new ideas come to life, deep insights are revealed and the way forward becomes clearer. This is what we encourage in our dialogues. This is what we put in practice with clients, partners and like-minded organisations.

Being safe for clients and safe for participants. Independence, professionalism and quality control. So our clients can trust us to help on sensitive topics. So participants feel they can really speak up their mind.

The courage to get to the heart of the matter.
We don't just do research for its own sake or generate pointless data. We are there to give you actionable insights. By daring to ask the difficult questions and challenge you. By relentlessly seeking to reveal the truth.

Who we are and how we work with a Synthetron Partner

Explore becoming a Synthetron partner

Being a Synthetron partner will strengthen your client offer. Our innovative and agile solution uses our unique software platform to bringing clarity and priority actions to complex organisations with challenging problems so they can move forward.

Find out more

Some of our great partners


7Zebra’s is a creative Dutch advice network on societal challenges. 7Zebra’s creates analysis and vision products in an innovative way. (NL)

Human to Business

HR consultants advising in executive search, coaching, leadership, team intelligence, change engineering and management by values

Promoting development of attitudes that foster self-management and engagement.

Human to Business’s fundamental values: motivating partnership, efficiency and joy of co-creation.

Lysias consulting group

Lysias consulting group is formed by a mix of advisers and interim managers who are specialized in public causes. Their team consists out of a team of very experienced advisers and young talent. (NL)

Maatschap voor communicatie

Maatschap voor communicatie is a Dutch boutique communications bureau existing out of a group of enthusiastic, involved, communication professionals. (NL)


The McKinsey Amsterdam office serves all of the Netherlands’ key sectors. It’s a global hub that supports major international companies—and plays a central role in McKinsey’s global knowledge development. (NL)


Consultants in Business Process & Supply Chain Management (BE)


Nyenrode Business Universiteit works on a sustainable future by stimulating their students and participants to grow into responsible leaders. They do so by offering them a combination of academic theory, practical relevance and personal development. (NL)


The Onderwijscoöperatie is a Dutch teacher organization that organizes events and represents teachers from throughout the Netherlands. (NL)

Open University

Develops, provides and promotes innovative higher distance education of top quality, in collaboration with networks and alliances (NL)


Consultants for the successful implementation of changes in the field of processes, systems, culture and management (NL)

Politique Numerique

Philippe Le Gonnidec is a multimedia strategy consultant and has been working over the last 18 years with large companies, international institutions and national as well as local public authorities in France and Europe to develop their internet strategies.

SAMR Marktvinders

SAMR is a company that specializes in Market Finding™, a unique discipline that combines data with behavioral science, design thinking and the power of implementation.


Connecting interactional efficiency and sustainable performance.
They accompany leaders, teams, organizations and individuals, to rebound from problematic situations, when they want to achieve a difficult objective, or increase their performance.


Sequoia has built a highly dynamic and reputable boutique Organisation Development suite of services bringing solutions to clients in the public, private and social sectors. Sequoia Consulting provides transformational solutions in the domains of Strategy, Change, Leadership Development and Organisational Learning. In short: Plan, Change, Lead and Learn solutions. Their services include Consulting, Facilitation, Capacity-building through Coaching, Workshops and Action-Learning.


Ukon is a leading organisational psychology consulting firm, helping leaders meet ambitious goals – and address complicated challenges that hinder the organisation’s progress. They enable their clients to resolve strategically important leadership challenges swiftly and successfully by developing personal leadership competencies, management team effectiveness and overall organizational capabilities. UKON has 20 highly educated consultants with extensive consulting and leadership experience. With offices in Aarhus and Copenhagen, they have provided consulting services for 25 years to leading private and public organizations in Denmark and abroad.

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