Lucy Patiño


Lucy holds a university degree in Communication Sciences.

Shortly after graduating, she worked for three years as a creative copywriter at Oscar Leal & Asociado’s advertising agency, where she participated in the development of the communication and ad campaigns for clients such as the Mexican Presidency (Solidarity Social Program), Bacardi, KLM Royal Dutch Airlines, Jumex, etc.

After spending one year abroad, she came back to Mexico and entered the Marketing department in Seguros Génesis (today MetLife Mexico) where she became Communication and advertising manager. She held this post until 1997 when she left to take care of her family. In 2001 she co-founded Ludima Asociados, a consulting firm that specializes in the creation of written content for print and electronic media, communication and advertising concepts. Ludima’s client list includes major insurance companies in Mexico like MetLife, Cardif, Allianz, Zurich and Quálitas.

Lucy joined the Synthetron team in 2008 as the company’s representative and consultant in Mexico City where she lives with her husband and two sons.

Fields of expertise

  • Creative writing
  • Content analysis
  • Teamwork facilitator and project leader


  • Spanish (native)
  • English (fluent)
  • French (fluent)
  • German (basic)