Leo Dijkema, managing director


Leo has worked in various commercial functions for Shell (Netherlands and international marketing, sales, finance and strategy) and Indumar (market research). He founded Synthetron in the Netherlands in 2004 and developed propositions in Marketing, HR, Strategy roll out and Change Management. Together with Prof. Th. Homan (Open University) he developed the ‘Change Mirror™’, a method to measure and feedback in changing organisations to enable participative change. This model has been used in more than 100 companies and various consultancies have built their own change implementation around this.

Since 2023, Leo is Managing Director of Synthetron NV.

He holds a BA degree (Hogere Economische School Amsterdam), Strategic Marketing degree (NIMA-C) and is a registered management consultant after his Change Management study (ICM) at the Open University. He has followed courses and workshops in facilitation and Future Search. He was actively involved in the Nyenrode program ‘Touching the Community Soul’. Teached Marketing and Marketing Research at Inholland (University of Applied science) and SRM (an advanced research and CRM study for post graduate students).

For Synthetron Leo specialised in Strategy and Vision projects, HR and Change and Civil Participation. He helps in the whole process, until implementation. That is done by the client or by a consultancy. Leo works together with many local and international consultancies and a great team of professionals.
He is member of the supervisory board of CGMV (a small Dutch trade union).

He spends his leisure time with his family and friends, sailing, travelling, discovering wine. He’s an active member of his church.

You can contact Leo via leo.dijkema@synthetron.com or by phone: +31642812284

Fields of expertise

  • Marketing management and planning
  • Strategy and Change Management
  • Research (Marketing, Concept development, Change)
  • HR strategy (onboarding, Engagement, Vitality)


  • Dutch (native)
  • English (fluent)
  • German (fluent)
  • Danish (spoken fluent)
  • French (basic)