Leo Dijkema, senior board member


Leo has worked in various commercial functions for Shell (Netherlands and international finance and strategy) and Indumar (market research). He founded Synthetron in the Netherlands in 2004 and developed propositions in Marketing, HR, Strategy roll out and Change Management. Together with Prof. Th. Homan (Open University) he developed the ‘Change Mirror™’, a method to measure and feedback in changing organisations to enable participative change. This model has been used in more than 40 companies and various consultancies have built their own change implementation around this.

He holds a BA degree (Hogere Economische School Amsterdam), Strategic Marketing degree (NIMA-C) and is a registered management consultant after his Change Management study (ICM) at the Open University. He has followed courses and workshops in facilitation and Future Search. He is actively involved in the Nyenrode program ‘Touching the Community Soul’ as a team member and teaches Marketing Research methodologies at the SRM program Marketing Information Management (an advanced research and CRM study for post graduate students).

He spends his leisure time with his family and friends, sailing, travelling, discovering wine. He’s an active member of his church.

You can contact Leo via leo.dijkema@synthetron.com or by phone: +31642812284

Fields of expertise

  • Marketing management and planning
  • Strategy and Change Management
  • Research (Marketing, Concept development, Change)
  • Het Nieuwe Werken (new ways of working)


  • Dutch (native)
  • English (fluent)
  • German (fluent)
  • Danish (spoken fluent)
  • French (basic)