Joanne Celens, senior board member


Joanne has sound business acumen and a wealth of experience. She always focuses on the “so what” actionable impact side of her activities including as CEO of Synthetron.

After living, studying and working in many different countries, she has a broad international management experience which combines with her strong intellect to generate deep insights in change and strategy alignment.
She has held various international line positions in trading, marketing, strategy and general management The experience of leading virtual teams as well as several major change programs at Shell stimulated Joanne’s interest in collaborative listening and engagement in change. In 2003 she co-founded Synthetron. She approaches issues as a team player, with a pragmatic value creation focus.

Born in Belgium, Joanne studied business and international relations (KU Leuven and Johns Hopkins University). She has continued to develop her competence ever since with courses and seminars on management, leadership, influencing skills, change, strategy and scenario planning

Joanne enjoys after work to spent leisure time with her husband and two sons and with friends over dinner parties. She is a regular reader with a particular soft spot for comic books.

You can contact Joanne via or by phone: +32 475 55 29 33

Fields of expertise

  • General Management
  • Strategy and Change
  • HR, Corporate Culture and Stakeholder management


  • Dutch (native)
  • English (fluent)
  • French (fluent)
  • German (good)
  • Italian (good)