Diederik van Woensel


Diederik’s career is rooted in Europe, mainly in the Netherlands and Belgium; he developed his expertise in retailing and real estate while working as executive for various Dutch and Belgian (international) corporations. In more recent years , Diederik has been working as a coach for start-ups in the areas of marketing, business strategy and finance.

Diederik believes that organizations constantly need to re-invent and adapt themselves to stay ready for the future. In his view this is not only a top-down exercise; impacted stakeholders should be invited to participate in the co-creation and transformation process, helping to create the best outcomes and buy-in for change.

Diederik holds a law degree from the University of Leyden, an MBA from the Rotterdam School of Management at the Erasmus University (EUR) and an MRE from the Antwerp Management School (AMS). He brings a wealth of knowledge in change management, strategy, coaching and organization development. To get in touch with Diederik email him at diederik.van.woensel@synthetron.com or call him at +32 489 6363 76.

Fields of expertise

  • Change management
  • Strategic planning
  • oaching and organization development


  • Dutch (native)
  • English (fluent)
  • German (basic)
  • French (basic)