With inflation raising the price of raw material rapidly in the spring of 2022, Milcobel, a milk cooperative in Belgium, needed to find ideas to increase efficiency and cut down on costs. They decided to tap into their key suppliers’ knowledge and experience to come up with these. Instead of just organizing presentations for their Suppliers’ Day, they opted for an interactive conference, using Synthetron to allow suppliers to freely share their ideas and suggestions about innovation and about cost savings.
Two 45-minute sessions (morning and afternoon) were done in between presentations on innovation and the need for cost savings. Suppliers were given instant feedback on the main points coming out of the Synthetron discussions, which reassured them that Milcobel was listening to them. The online dialogues provided Milcobel with valuable insights that have helped them to know their suppliers better and to take better decisions to achieve their strategic goals.
To learn more about how Synthetron helped Milcobel to leverage their suppliers’ expertise,
‘I was impressed with the richness of the outcome. The results have really helped us to understand our suppliers better.’
Karine De Wachter – Chief Procurement Officer – Milcobel
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